This year’s World Cup isn’t just a battle for supremacy on the field. With money sloshing around the tournament in the form of sponsorships and brand endorsements, teams and manufacturers are out to sell as many shirts as possible. On that front, national pride and local consumers can only take you so far. You need that little extra pizzazz to make fans beyond your own borders sit up and take notice. Style is the great leveler. No one expects Nigeria to win in Moscow on July 15, but by now everyone knows that shirt. And the Super Eagles aren’t the only ones to bring their fashion A-game to the World Cup.
Let Highsnobiety take you on a tour of football’s sartorial winners and losers with our rundown of the worst to best jerseys at Russia 2018.
